Same logo for eight years. At some point you notice it doesn't fit anymore. The old design with the blue and green tiles was fine, but it looked like 2018 because it was from 2018.
The new logo
A stylized "B" with two small squares. Simpler than before, one color instead of two. I wanted something that works as a tiny favicon and is immediately recognizable.
New color
The old brand color was a fairly unremarkable blue (#1577b8). The new one is bolder, almost an indigo (#2121f4). I like it better, and it's a lot more visible on screen.
The website
Redid that too while I was at it. Less color on the pages, bigger type. Looks cleaner and gets out of the way of the actual content.
Why now?
Because a lot has changed in eight years. I do more than WHMCS modules these days: consulting, managed hosting, custom development. The old look just didn't match anymore.
Nothing changes about the products or the support. Just the visuals.